What to consider and how to build your own channel mix?


Building an effective sales engine in B2B is based on understanding the buyer journey of your different target segments, which needs to be translated into an omnichannel approach.

What to consider and how to build your own channel mix, how does it depend on the target segments and the complexity of the overall sales process? Insights from Michel Henss, tribe leader client services from Neticle and Nick Roberts, partnership manager from the sales technology company Cognism.