The outbound sales approach – Who is it for and why is it important?


We regularly hear from founders that outbound strategy is not for them, it doesn’t work at all, etc. Who is it for, in which industries / segments is it a must? Is there a choice at all: can you scale and grow significantly w/o an outbound approach? When to start thinking in international outreach? Should it be on table if you see enough inbound leads in your pipeline?

Here we go with some clear statements from three different aspects, from the early stage investor Valeri Petrov, Eleven Ventures, from Michel Henss, growth engine builder for Neticle and partnership manager Nick Roberts from the USD 13M ACV sales technology company Cognism.