After we formed the international expansion strategy it was our responsibility to:
- Support the business planning,
- Create the financial plan,
- Validate the structure,
- Determine the company value and the exit strategy,
- Inform the Founders about the investor’s conditions, define NO GO criteria.
They knew and understood that a successful capital raise requires professional preparations: teaser, investor presentation, investor profile creation, longlist elaboration. When everything was in place we started contacting, negotiating, introducing with venture capital funds and a long Q&A began. After the presentations the offers started coming back and we evaluated the term-sheets together. At this point our main goal was to strengthen our Client’s negotiating position and the effective, but balanced representation of IPR. After the accepted investor – a Jeremie fund – proposal, supporting the due diligence and the transaction closing process were the job for our consultants.
The company started its international expansion with this 1.4M EUR raised capital. They are amongst the few Jeremie investments, where the growth is actually dynamic and, although there are challenges, new and new strategic steps are planned. We are convinced, that success – not just raising capital, the execution and the success of growth – is partly the result of the thorough, but lean, purposeful preparation. We cheer for them ever since.