The 11 Entertainment Group, founded in 2009, grew to a leading indoor family entertainment provider in Hungary over the last 10 years with 5 centres (“Cyberjump” trampoline parks and “Elevenpark” indoor playgrounds) attracting 500,000+ visitors annually. The Group is aiming at becoming the leading service provider in family entertainment services category in the CEE region; to support their growth, they were looking for a well-capitalised private equity investor with extensive international experience.
Genesis Private Equity Fund III (GPEF III), a private equity fund advised by the Prague-based Genesis Capital, has signed the acquisition of 61% of 11 Entertainment Group. Both GPEF III and Mr. Stefan Fritsch, owner of the Group allocated potential further capital to support the growth plan.
As part of the preparation, 11 Entertainment Group was recently strengthened by experienced top managers who also become shareholders of the group.
“The capital entry of Genesis will enable us to focus on rapid expansion of our entertainment concept throughout Central Europe, and it is a proof that our team has done an excellent job in building the business to date. By having Genesis on board with its expertise and 20 years of experience in multiple industries and branches, we will get useful input to become even more professional in developing our growth”– said Stefan Fritsch in their official press release.
The investment into 11 Entertainment Group gives the opportunity for Genesis Capital to realize the growth potential in currently underdeveloped family entertainment markets in Central Europe, and also fulfils their vision of expanding their operation on new markets.
11 Entertainment Group is the eighth investment of GPEF III and its historically first independent investment in Hungary.
Sell-side transaction advisory was provided by Absolvo Consulting.