Jörn Roegler

International Marketing Expert
Internationalisation I Business Development

Jörn Roegler

Jörn is a marketing expert specialised in the design and implementation of contact strategies, customer journeys and campaign plans that will optimise your marketing ROI.

Having extensive experience in building and growing marketing strategies in B2C & B2B industries in Germany, UK and France, he is supporting our Clients and other CEE-based startups in their efforts to gain more visibility on their target markets.

Jörn is a Cambridge MBA graduate and has worked previously on topics like Customer Loyalty, Product & Brand Management and Global CRM strategies for companies like Regus, British Telecom, Homeserve (UK), Accenture or Domeo (France) and GE Compunet (Germany) and he is also a partner in an international Marketing, CRM & Data Analytics agency based in London.

Projektek, amelyekben részt vett:

IPR-Insights

We supported the regional market leader aspirant asset management software specialist’s internationalization strategy preparation, strategy execution and the required 1.4M EUR capital raise.

avatao.com

Avatao.com is an IT security online training platform, multiple winner of international startup competitions. Our team is responsible for strategy building, managing seed then late seed fundraising from international investors, support in strategy and growth plan execution.

Balabit IT Security

We helped one of the emerging IT security companies to raise $8M capital and to further expand their internationalization - with strong focus on the anlysis of target markets and competitors.

B2B sales & marketing, lead generation, business development related articles and posts:

Unveiling the hidden dangers of questionable market reports: a must-read for business owners and investors

2023-10-27

BLOG - Shady market research companies can easily mislead anyone regarding the trends and expectations in any market segment. In this post, we'll guide you through the challenging landscape of questionable market reports (case study included). By the time you finish reading, you'll be equipped with the tools to identify doubtful data and safeguard your decisions and investments.

The role of outbound approach in scaling – can you make it without?

2021-03-11

MEETUP - Cold contacting, outbound efforts – a lot of founders, sales managers literally hate them, because it’s seen slow, providing low conversion – or don’t work at all, just burn money, time and motivation. What is the “truth-rate” of these statements? Is there a choice at all: can you scale and deliver an impressive growth to (also) your VC investor w/o an outbound approach, considering that your CEE local market is probably too small?

How (not) to make a first contact

2020-02-24

BLOG - If you are in business for at least a couple of years, you probably get lots of sales e-mails, LinkedIn connection requests and other types of messages that try to establish a relationship with you. If you want to grow your network, you have to make outbound efforts, establish new connections. Let me tell you a recent example of how not to connect (and offer partnership) and give some basic advice on how to do it right.

TheScaleupFest – International event on scaling

2020-02-01

EVENT - Experienced VC investors about the challenges of scaling, founders with successful scaleup stories, corporates about the preferred partnership types on stage on 4th March in Budapest! How to scale and grow beyond CEE successfully? What is the essence to really make it? OTB Ventures, Capital 300, Fil Rouge Capital, Portfolion, DayOne Capital, Avatao, Innonic, IPR-Insights – just some of the great speakers and stories on stage! Share your pitch deck with VCs, meet and build your network!

VCs in CEE 2019 – The scaleup journey

2019-07-29

EVENT - Are you building a startup / scaleup and you are aspiring to become a regional or even global key player? Are you fundraising and want to meet international VCs, share your pitch deck with them and have the opportunity of an initial 1-on-1 meeting? If so, this event on 10th September 2019 is for you! We invite to Budapest and stage again international VCs and great CEE entrepreneurs to introduce you and share their experience, case studies and success stories – this time about the journey of scaling, challenges of global market entry, fundraising, and growing beyond CEE successfully.

VCs in CEE 2019 – The scaleup session

2019-01-14

EVENT - Are you building a startup / scaleup and you are aspiring to become a regional or even global key player? Are you fundraising and want to meet international VCs? Or, are you simply interested in the investment and startup world of the CEE region? If so, this event on 26th March 2019 is for youVCs and entrepreneurs will share their experience, case studies, success stories, and discuss the challenges of global market entry and how to scale and grow beyond CEE successfully. We introduce again “new wave” of international VCs interested in the region.