The main phases of the fundraising process
1. Fundraising process, preparation phase
We are fully convinced that a successful fundraising transaction needs appropriate preparation. That preparation is the sound base, which will enable us to provide confident and convincing responses to the questions of the selected and desired investors when we are meeting them. We need to know exactly when and how the investment will return, what type of exit we are planning for. There must be credible answers to these questions.
When working on our Clients’ capital raising projects, we aim to create a situation where investors are „standing in a queue” and eager to invest into the company. This leads to a very competitive process where the best offers are received. In order to achieve this, a very thorough and professional planning and preparation work are necessary beforehand. With the experience of dozens of such projects, closing many successful transactions with local and international investors, we lead our Clients step by step towards success.
The capital raising process typically lasts for 6-9 months excluding the preparation phase. It requires time and energy from the company, but an experienced advisor can provide clarity and guidance in the unknown areas and can help to give the right answers to the questions.
2. Strategy, business plan
We firmly believe that it is only worth starting to realize a dynamic growth project if you have a sound business plan behind it. The business plan is the „best friend” of the owner / management as well as the common basis for the cooperation with the investor.
The first step, however, is the strategy. What, why, when and how? The strategy serves as a basis for the business planning. It is broken into detailed operational tasks in order to help the company achieve the planned growth. Different stages in the company lifecycle mean different challenges. Startups and scaleups obviously require different strategies. Similarly, if a company is well-experienced and is a regional challenger then different strategy is needed as if it was not familiar with the international markets and competition.
The business plan impacts the company valuation as well as it determines the required capital amount.
We support our Clients in:
3. What you need to approach investors
The investors – when we approach them – are not very likely to know your project in detail. They need to understand exactly for what they would give capital. A professional company is able to introduce itself and its activity in a structured manner, similarly as it is able to introduce its products and services to its customers.
The following documents are needed for the successful meetings and negotiations.
Absolvo’s advisors with their significant experience are ready to help in the preparation of these documents:
- a 2-3 pages long teaser presenting the investment story / opportunity (it is usually prepared in the last part of the preparation phase),
- investor presentation (investor deck) – that is not the same as the so-called pitch deck,
- business / financial plan with appropriate details in the required format, supported by the necessary explanations and a written business plan (if needed), supporting documents, benchmarks,
- traction plan for the duration of negotiations,
- learning the typical investment terms, discussing the Client’s preferences regarding deal terms and deal structure,
- process letter in case of certain transactions.
Is it possible to contact and negotiate with investors without such documents? Theoretically yes. But the entire process will definitely be longer, the investors might prefer other – better prepared – companies to invest in, or if they still choose us, we are not going to get the best possible terms from them. Therefore it is not advisable at all to contact the investors without the appropriate preparation and documents.
4. Contacting investors
During the preparation phase it shall be thought over what kind of investor we need. Who will ensure that size of capital we need, who is worth starting the negotiations with.
We recommend to examine whether they invest in the volume we are looking for, is there any synergy with us (e.g. they have other portfolio companies in the same industry, etc.), are the investors familiar with our industry, do they have already a portfolio company that would compete with us?
After clarifying these questions we can continue the process with:
- creating the list of those local and international investors, which are fitting to our capital need and to our future goals. We provide our Clients with detailed information presenting also the potential synergies,
- then the appropriate contacting messages are getting prepared as well as the right method of contacting is determined,
- we start the contacting process, organize meetings / video conferences, support the preparation for the meetings, and take part in each meetings with the investors,
- support answering the investors’ questions, and update – if necessary – the business plan,
following which the investor provides us with a term sheet containing the main terms of its investment intention.
5. Term sheet, due diligence, closing
You may feel you are done with the project after you received the term sheet. But are those terms “middle of the road” or rather investor friendly? What should be the standard and fair terms? Which are negotiable and which are must in a VC deal?
There you need an experienced advisor who can help you answer these questions and lead you through the process.
Our seasoned advisors are ready to support you in
- reviewing the term sheets, negotiating the terms with the investor (personally, via skype etc), advising on fair deal terms,
- due diligence, preparation of data room, managing other involved experts,
- negotiating investment and syndicate agreements (SPA/SHA),
- signing, closing support to really get the investment you wanted!
An experienced advisor does not just lead you through a process you may have never met, but makes it possible to close the deal within the planned timeframe and at fair conditions. Meanwhile the entrepreneur has more time for what really matters: the core business, the company itself.
6. Post closing support, further financing rounds
The real adventure starts after the investment round is closed. You are there to realize what you planned. With experience of strategy execution, we are here to help you, so you can leverage hundreds of lessons learned.
Dynamically growing businesses may need further – next round – financing.
Our advisors are eager to support you in
- identifying next international investors and initiating communication with them right after the first round,
- updating the business plan with the results of the execution, modifying the plan in case it is necessary,
- preparation for the next round of transaction, harmonizing the Founders’, existing and new investors’ interest, creating a win-win deal structure.