Our Client PingPong, the UK based UX design startup, a fully-integrated platform for UX research and user testing with 200+ clients, 175k+ testers in 100+ countries successfully closed its M&A deal with the global leader in digital experience intelligence and analytics Contentsquare.
The PingPong team and platform is technically joining forces with the Maltese-US giant user behaviour analytics company Hotjar, part of the Contentsquare portfolio, under the new branding “Hotjar Engage”.
The 6 years journey from PingPong to Hotjar Engage
PingPong was founded in 2016 with a clear mission: to simplify the user research process, breaking the „routine” of slow and fragmented process of user testing, knowing there had to be a better, more usable, more productive and more convenient way.
They started with a simple, bootstrapped prototype and had to rely on friends and family to be their testers. After 6 years of dedication and hard work they have become a powerful user-testing platform with over 175,000 testers worldwide, with big brands and large customers in their impressive client pool.
And just last year, the team at Hotjar, trusted by 1.1M+ websites in 180+ countries, started using PingPong for user research.
Their teams ended up talking, and they came to realize they shared the same vision.
Hotjar wants every business to have the power to create product experiences people love. To do that, understanding and empathizing with the people using your product is essential. That’s what PingPong is all about: making it as easy as possible to gather the face-to-face feedback you need to build a product your users will love.
With this acquisition, PingPong is changing its name to Hotjar Engage, and will be fully integrated into the Hotjar portfolio, sitting alongside Hotjar’s existing products Ask (Surveys and Feedback) and Observe (Heatmaps and Recordings), while its product features remain unchanged.
The future – never seen growth opportunities as part of the Contentsquare / Hotjar family
The global leader in digital experience intelligence and analytics Contentsquare, based in Paris, France, has grown up from one French entrepreneur in a small Parisian attic to a global team of 1,500+, has raised USD 1.4 billion investments in total (the last one this year, a Series F round of USD 600 million).
Since 2019, Contentsquare has boosted its dynamic growth by acquiring Clicktale, Pricing Assistant, Adapt My Web, Dareboost, Upstride – and the product experience insights leader Hotjar in September 2021, to deliver cutting-edge insights to businesses of all sizes and across all industries.
This acquisition opens broad perspectives and enormous growth potential for PingPong; as part of the Contentsquare / Hotjar family, they will have more resources than ever to speed up product development, add new features, and expand their pool of testers.
PingPong UX was advised by Absolvo Consulting in the transaction process with Contentsquare / Hotjar.